Practical Guide to Comparative Advertising

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Download or read online Practical Guide to Comparative Advertising PDF book by Rebecca N. Bleibaum in ePUB, PDF or Kindle eBooks. Published in 06 June 2018 the book become immediate popular and critical acclaim in books. Click Download Book button to get book file. Read some info about this book below.

  • Author : Rebecca N. Bleibaum
  • Publisher : Academic Press
  • Release : 06 June 2018
  • ISBN : 0128054719
  • Page : 162 pages
  • Language : English
  • Total View : 284 Views

Practical Guide to Comparative Advertising Book PDF summary

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

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Practical Guide to Comparative Advertising PDF book is popular book written by Rebecca N. Bleibaum,Ruth M. Corbin,Tom Jirgal,Christine A. Van Dongen,David Mallen. The book was released by Academic Press in 06 June 2018 with total hardcover pages 162. Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality

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