Usability Testing for Survey Research

Book Usability Testing for Survey Research Cover

Download or read online Usability Testing for Survey Research PDF book by Emily Geisen in ePUB, PDF or Kindle eBooks. Published by Morgan Kaufmann in 01 March 2017 the book become immediate popular and critical acclaim in Computers books with total hardcover page 256. Click Download Book button to get book file. Read some info about this book below.

  • Author : Emily Geisen
  • Publisher : Morgan Kaufmann
  • Release : 01 March 2017
  • ISBN : 0128036567
  • Page : 256 pages
  • Language : English
  • Total View : 2993 Views
  • File Size : 54,6 Mb

Usability Testing for Survey Research Book PDF summary

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products, such as project websites and data user applications. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

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