Marketing Services and Resources in Information Organizations

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  • Publisher : Chandos Publishing
  • Release : 20 September 2017
  • ISBN : 9780081008140
  • Page : 154 pages
  • Rating : 4.5/5 from 103 voters

Marketing Services and Resources in Information Organizations Book PDF summary

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

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Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release Date : 2017-09-20
  • ISBN : 9780081008140
DOWNLOAD BOOKMarketing Services and Resources in Information Organizations

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides

Marketing Information Products and Services

Marketing Information Products and Services
  • Author : Abhinandan K. Jain,International Development Research Centre (Canada)
  • Publisher : IDRC
  • Release Date : 1999
  • ISBN : 9780889368170
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Marketing Information Products and Services

Marketing Library and Information Services

Marketing Library and Information Services
  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2006
  • ISBN : 3598117531
DOWNLOAD BOOKMarketing Library and Information Services

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies
  • Author : Ishmael Mensah
  • Publisher : Springer Nature
  • Release Date : 2022-08-10
  • ISBN : 9783030837112
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Marketing Communications and Brand Development in Emerging Economies Volume I

Marketing Communications and Brand Development in Emerging Economies Volume I
  • Author : Ogechi Adeola
  • Publisher : Springer Nature
  • Release Date : 2022-08-10
  • ISBN : 9783030886783
DOWNLOAD BOOKMarketing Communications and Brand Development in Emerging Economies Volume I

Elements of Information Organization and Dissemination

Elements of Information Organization and Dissemination
  • Author : Amitabha Chatterjee
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-05
  • ISBN : 9780081020265
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Elements of Information Organization and Dissemination provides Information on how to organize and disseminate library and information science (LIS), a subject that is taught in many international Library Information Science university programs. While there are many books covering different areas of the subject separately, this book covers the entire subject area and incorporates the latest developments. Presets an overview of the entire subject, covering all relevant areas of library and information science Contains bulletpoints that highlight key features in each

Information, Organization and Management

Information, Organization and Management
  • Author : Ralf Reichwald,Rolf T. Wigand
  • Publisher : Springer Science & Business Media
  • Release Date : 2008-03-27
  • ISBN : 9783540713951
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This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.

Library and Information Science in Developing Countries: Contemporary Issues

Library and Information Science in Developing Countries: Contemporary Issues
  • Author : Tella, A.
  • Publisher : IGI Global
  • Release Date : 2011-11-30
  • ISBN : 9781613503362
DOWNLOAD BOOKLibrary and Information Science in Developing Countries: Contemporary Issues

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case

BoogarLists | Directory of Marketing Services

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  • Author : Anonim
  • Publisher : BoogarLists
  • Release Date : 2022-08-10
  • ISBN : 0987654321XXX
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Federal Register

Federal Register
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1992-01-27
  • ISBN : UIUC:30112059131802
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Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2007
  • ISBN : WISC:89098412356
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Miscellaneous Publication

Miscellaneous Publication
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001
  • ISBN : UOM:39015065871033
DOWNLOAD BOOKMiscellaneous Publication

Information Services Today

Information Services Today
  • Author : Sandra Hirsh
  • Publisher : Rowman & Littlefield
  • Release Date : 2015-03-19
  • ISBN : 9781442239593
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This book is an essential overview of what it means to be a library and information professional. Hirsh provides a broad overview of the transformation of libraries as information organizations, why these organizations are more important today than ever before, and the various career opportunities available for information professionals.

Services Marketing

Services Marketing
  • Author : K. Rama Moahana Rao
  • Publisher : Pearson Education India
  • Release Date : 2011
  • ISBN : 8131732258
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Organization and Economic Behavior

Organization and Economic Behavior
  • Author : Anna Grandori
  • Publisher : Psychology Press
  • Release Date : 2001
  • ISBN : 0415164087
DOWNLOAD BOOKOrganization and Economic Behavior

Presents all the basic elements of organizational theory and behaviour. Different approaches are analysed, with a strong focus on intergrating sociological, psychological and economic contributors to the subject.