Knowledge Management for Sales and Marketing

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  • Publisher : Elsevier
  • Release : 03 May 2011
  • ISBN : 9781780632643
  • Page : 196 pages
  • Rating : 4.5/5 from 103 voters

Knowledge Management for Sales and Marketing Book PDF summary

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

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Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release Date : 2011-05-03
  • ISBN : 9781780632643
DOWNLOAD BOOKKnowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown
  • Release Date : 2011
  • ISBN : OCLC:1105777545
DOWNLOAD BOOKKnowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Knowledge Management Strategies for Business Development

Knowledge Management Strategies for Business Development
  • Author : Russ, Meir
  • Publisher : IGI Global
  • Release Date : 2009-09-30
  • ISBN : 9781605663494
DOWNLOAD BOOKKnowledge Management Strategies for Business Development

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

Knowledge Management in Practice

Knowledge Management in Practice
  • Author : Taverekere Srikantaiah,Michael E. D. Koenig
  • Publisher : Information Today, Inc.
  • Release Date : 2008
  • ISBN : 1573873128
DOWNLOAD BOOKKnowledge Management in Practice

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying

Building Products for the Enterprise

Building Products for the Enterprise
  • Author : Blair Reeves,Benjamin Gaines
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2018-03-09
  • ISBN : 9781492024736
DOWNLOAD BOOKBuilding Products for the Enterprise

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver

Knowledge Management

Knowledge Management
  • Author : Christian Stary
  • Publisher : World Scientific
  • Release Date : 2007
  • ISBN : 9789812770592
DOWNLOAD BOOKKnowledge Management

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field

AI-empowered Knowledge Management

AI-empowered Knowledge Management
  • Author : Soumi Majumder,Nilanjan Dey
  • Publisher : Springer Nature
  • Release Date : 2022-02-23
  • ISBN : 9789811903168
DOWNLOAD BOOKAI-empowered Knowledge Management

This book is focused on AI-empowered knowledge management to improve processes, implementation of technology for providing easy access to knowledge and the impact of knowledge management to promote the platform for generation of new knowledge through continuous learning. The book discusses process of knowledge management which includes entirety of the creation, distribution, and maintenance of knowledge to achieve organizational objectives. It also covers knowledge management tools which enable and enhance knowledge creation, codification, and transfer within business firms thereby reducing

ICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning

ICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning
  • Author : Dr Kevin O Sullivan
  • Publisher : Academic Conferences Limited
  • Release Date : 2022-08-17
  • ISBN : 9781906638177
DOWNLOAD BOOKICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning