Ethical and Social Marketing in Asia

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  • Publisher : Chandos Publishing
  • Release : 16 February 2015
  • ISBN : 9780081001042
  • Page : 342 pages
  • Rating : 4.5/5 from 103 voters

Ethical and Social Marketing in Asia Book PDF summary

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

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Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
  • Author : Bang Nguyen,Chris Rowley
  • Publisher : Chandos Publishing
  • Release Date : 2015-02-16
  • ISBN : 9780081001042
DOWNLOAD BOOKEthical and Social Marketing in Asia

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a

Ethical Approaches to Marketing

Ethical Approaches to Marketing
  • Author : Carolyn Strong
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2021-08-23
  • ISBN : 9783110659566
DOWNLOAD BOOKEthical Approaches to Marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive

The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics
  • Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
  • Publisher : SAGE
  • Release Date : 2020-10-05
  • ISBN : 9781529738575
DOWNLOAD BOOKThe SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing

Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing
  • Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
  • Publisher : Routledge
  • Release Date : 2020-11-25
  • ISBN : 9780429508226
DOWNLOAD BOOKStakeholder Involvement in Social Marketing

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute

Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media
  • Author : Lukas Parker,Linda Brennan
  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-11-27
  • ISBN : 9781786434678
DOWNLOAD BOOKSocial Marketing and Advertising in the Age of Social Media

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
  • Author : Syed Saad Andaleeb,Khalid Hasan
  • Publisher : Emerald Group Publishing
  • Release Date : 2016-12-22
  • ISBN : 9781786357458
DOWNLOAD BOOKStrategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Ethics in Social Marketing

Ethics in Social Marketing
  • Author : Alan R. Andreasen
  • Publisher : Georgetown University Press
  • Release Date : 2001-02-05
  • ISBN : 1589013166
DOWNLOAD BOOKEthics in Social Marketing

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving

Marketing Ethics & Society

Marketing Ethics & Society
  • Author : Lynne Eagle,Stephan Dahl
  • Publisher : SAGE
  • Release Date : 2015-09-15
  • ISBN : 9781473934030
DOWNLOAD BOOKMarketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of

Social Computing and Social Media

Social Computing and Social Media
  • Author : Gabriele Meiselwitz
  • Publisher : Springer
  • Release Date : 2016-07-04
  • ISBN : 9783319399102
DOWNLOAD BOOKSocial Computing and Social Media

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application

New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society
  • Author : Elaine L. Ritch,Julie McColl
  • Publisher : Emerald Group Publishing
  • Release Date : 2021-03-01
  • ISBN : 9781839095542
DOWNLOAD BOOKNew Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

Corporate Social Responsibility and the Three Sectors in Asia

Corporate Social Responsibility and the Three Sectors in Asia
  • Author : Samiul Hasan
  • Publisher : Springer
  • Release Date : 2017-03-31
  • ISBN : 9781493969159
DOWNLOAD BOOKCorporate Social Responsibility and the Three Sectors in Asia

This volume investigates how much governmental control is needed to reign in corporate and business greed and to make business "socially responsible" in Asia. It also questions whether business entities need to be reigned in by the government itself, or if other social, religious, or economic dynamics shape business entities in Asia. Moreover, it looks at how the Asian third sector influences BSR/CSR activities.

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context
  • Author : Lorne Cummings,Christopher Patel
  • Publisher : Emerald Group Publishing
  • Release Date : 2009-04-16
  • ISBN : 9781848552548
DOWNLOAD BOOKManagerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context

Examines the attitudes of managers and managerial students in Australia, China and Indonesia toward the perceived 'prominence' and 'salience' of selected organisational stakeholders, and their subsequent 'class'.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
  • Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia
  • Publisher : IGI Global
  • Release Date : 2018-03-02
  • ISBN : 9781522547587
DOWNLOAD BOOKHandbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage

Products for Conscious Consumers

Products for Conscious Consumers
  • Author : Kemi Ogunyemi,Vanessa Burgal
  • Publisher : Emerald Group Publishing
  • Release Date : 2022-07-06
  • ISBN : 9781802628395
DOWNLOAD BOOKProducts for Conscious Consumers

Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age
  • Author : Ta?k?ran, Nurdan Öncel
  • Publisher : IGI Global
  • Release Date : 2015-02-28
  • ISBN : 9781466681262
DOWNLOAD BOOKHandbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers,