Designing Brand Identity

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  • Publisher : John Wiley & Sons
  • Release : 11 October 2012
  • ISBN : 9781118418741
  • Page : 336 pages
  • Rating : 4.5/5 from 103 voters

Designing Brand Identity Book PDF summary

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

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Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2012-10-11
  • ISBN : 9781118418741
DOWNLOAD BOOKDesigning Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at

Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2017-10-16
  • ISBN : 9781118980828
DOWNLOAD BOOKDesigning Brand Identity

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers
  • Author : Catharine Slade-Brooking
  • Publisher : Quercus Publishing
  • Release Date : 2016-01-18
  • ISBN : 9781780679808
DOWNLOAD BOOKCreating a Brand Identity: A Guide for Designers

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new

Identity Designed

Identity Designed
  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release Date : 2019-01-01
  • ISBN : 9781631595950
DOWNLOAD BOOKIdentity Designed

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary

Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2006-03-10
  • ISBN : 0471746843
DOWNLOAD BOOKDesigning Brand Identity

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when

Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded
  • Author : Kevin Budelmann,Yang Kim
  • Publisher : Rockport Publishers
  • Release Date : 2019-04-16
  • ISBN : 9781631597091
DOWNLOAD BOOKBrand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the

Logo Design Love

Logo Design Love
  • Author : David Airey
  • Publisher : Peachpit Press
  • Release Date : 2014-08-18
  • ISBN : 9780133812794
DOWNLOAD BOOKLogo Design Love

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned

Book of Branding

Book of Branding
  • Author : Radim Malinic
  • Publisher : Unknown
  • Release Date : 2019-11-11
  • ISBN : 0993540031
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Logotype

Logotype
  • Author : Michael Evamy
  • Publisher : Laurence King Publishing
  • Release Date : 2012-09-24
  • ISBN : 9781780673943
DOWNLOAD BOOKLogotype

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South

Brand Bible

Brand Bible
  • Author : Debbie Millman
  • Publisher : Rockport Publishers
  • Release Date : 2012-02-01
  • ISBN : 9781610581981
DOWNLOAD BOOKBrand Bible

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands,

Logo Design Love

Logo Design Love
  • Author : David Airey
  • Publisher : New Riders
  • Release Date : 2009-12-20
  • ISBN : 9780321702722
DOWNLOAD BOOKLogo Design Love

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or

Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces
  • Author : Martin M. Pegler
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2015-02-12
  • ISBN : 9781628923919
DOWNLOAD BOOKDesigning the Brand Identity in Retail Spaces

A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space.

Brand Identity Essentials

Brand Identity Essentials
  • Author : Kevin Budelmann,Yang Kim,Curt Wozniak
  • Publisher : Rockport Publishers
  • Release Date : 2010-10-01
  • ISBN : 9781610580687
DOWNLOAD BOOKBrand Identity Essentials

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Codes de Couleur, Marque Et Identité

Codes de Couleur, Marque Et Identité
  • Author : Wang Shaoqiang
  • Publisher : Promopress
  • Release Date : 2020-01-27
  • ISBN : 8417412301
DOWNLOAD BOOKCodes de Couleur, Marque Et Identité

The book shows how colour has functions that differ from those of other design elements as shape, texture and form.

Designing Corporate Identity

Designing Corporate Identity
  • Author : Pat Matson Knapp
  • Publisher : Rockport Publishers
  • Release Date : 2001
  • ISBN : 1564967972
DOWNLOAD BOOKDesigning Corporate Identity

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.