Case Studies in the Wine Industry

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  • Publisher : Woodhead Publishing
  • Release : 27 November 2018
  • ISBN : 9780081010464
  • Page : 213 pages
  • Rating : 4.5/5 from 103 voters

Case Studies in the Wine Industry Book PDF summary

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

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Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-27
  • ISBN : 9780081010464
DOWNLOAD BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry
  • Author : Sharon L. Forbes,Tracy-Anne De Silva,Armand Gilinsky Jr.
  • Publisher : Springer Nature
  • Release Date : 2019-11-22
  • ISBN : 9783030304133
DOWNLOAD BOOKSocial Sustainability in the Global Wine Industry

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

Case Study: Robert Mondavi and The Wine Industry

Case Study: Robert Mondavi and The Wine Industry
  • Author : Vita Bataitis
  • Publisher : GRIN Verlag
  • Release Date : 2005-09-24
  • ISBN : 9783638420655
DOWNLOAD BOOKCase Study: Robert Mondavi and The Wine Industry

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, 8 entries in the bibliography, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global

Wine Positioning

Wine Positioning
  • Author : Pierre Mora
  • Publisher : Springer
  • Release Date : 2015-11-27
  • ISBN : 9783319244815
DOWNLOAD BOOKWine Positioning

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of

Wine Business Case Studies

Wine Business Case Studies
  • Author : Pierre Mora
  • Publisher : Board and Bench Publishing
  • Release Date : 2014-10-01
  • ISBN : 9781935879718
DOWNLOAD BOOKWine Business Case Studies

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin
  • Author : Antonella Vastola
  • Publisher : Springer
  • Release Date : 2015-04-24
  • ISBN : 9783319163574
DOWNLOAD BOOKThe Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach to the identification and testing of different solutions tailored to the economic, social and environmental characteristics of the region and the surrounding areas. Basilicata’s productive system is mainly based

Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
  • Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
  • Publisher : Springer
  • Release Date : 2016-04-30
  • ISBN : 9781137602985
DOWNLOAD BOOKSuccessful Social Media and Ecommerce Strategies in the Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Case Studies of Emerging Farmers and Agribusinesses in South Africa

Case Studies of Emerging Farmers and Agribusinesses in South Africa
  • Author : Edward Mabaya,Krisztina Tihanyi,Mohammad Karaan
  • Publisher : AFRICAN SUN MeDIA
  • Release Date : 2011-09-01
  • ISBN : 9781920338657
DOWNLOAD BOOKCase Studies of Emerging Farmers and Agribusinesses in South Africa

?Emerging? (or ?black?) farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most analytical research. Presenting fifteen case studies of emerging agribusinesses in South Africa, this book has three main objectives: (1) to capture the human stories behind the emerging farms and agribusinesses in

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release Date : 2020-09-17
  • ISBN : 9780128177358
DOWNLOAD BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics
  • Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
  • Publisher : Springer
  • Release Date : 2019-03-15
  • ISBN : 9783319986333
DOWNLOAD BOOKThe Palgrave Handbook of Wine Industry Economics

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient?

Life Cycle Assessment in the Agri-food Sector

Life Cycle Assessment in the Agri-food Sector
  • Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
  • Publisher : Springer
  • Release Date : 2015-01-06
  • ISBN : 9783319119403
DOWNLOAD BOOKLife Cycle Assessment in the Agri-food Sector

The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive oil, cereals and derived products, meat and fruit) and also defining practical guidelines for the implementation of LCAs in this particular sector. The first chapter entails an overview of the

Crafting Sustainable Wine Businesses: Concepts and Cases

Crafting Sustainable Wine Businesses: Concepts and Cases
  • Author : Armand Gilinsky, Jr.
  • Publisher : Springer
  • Release Date : 2015-10-01
  • ISBN : 9781137553089
DOWNLOAD BOOKCrafting Sustainable Wine Businesses: Concepts and Cases

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Managing Market Relationships

Managing Market Relationships
  • Author : Adam Lindgreen
  • Publisher : Routledge
  • Release Date : 2017-11-28
  • ISBN : 9781351153300
DOWNLOAD BOOKManaging Market Relationships

Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on

Assessing the Adaptive Capacity of the Ontario Wine Industry to Climate Change

Assessing the Adaptive Capacity of the Ontario Wine Industry to Climate Change
  • Author : Kerrie Pickering
  • Publisher : Unknown
  • Release Date : 2013
  • ISBN : OCLC:1032939870
DOWNLOAD BOOKAssessing the Adaptive Capacity of the Ontario Wine Industry to Climate Change

What Makes Clusters Competitive?

What Makes Clusters Competitive?
  • Author : Anil Hira
  • Publisher : McGill-Queen's Press - MQUP
  • Release Date : 2013-11-01
  • ISBN : 9780773589568
DOWNLOAD BOOKWhat Makes Clusters Competitive?

While global competitiveness is increasingly invoked as necessary for economic success stories, there are few answers available about how it can be achieved or maintained. The idea of stimulating industries to spur on economies is often proposed, but industrial policy can be seen as a boondoggle of government spending, and theorists of globalization are doubtful that such efforts can succeed in a world of fragmented supply chains. What Makes Clusters Competitive? tests fundamental theoretical hypotheses about what makes industries competitive