Case Studies in the Traditional Food Sector

Book Case Studies in the Traditional Food Sector Cover

Download book entitled Case Studies in the Traditional Food Sector by Alessio Cavicchi and published by Woodhead Publishing in PDF, EPUB and Kindle. Read Case Studies in the Traditional Food Sector book directly from your devices anywhere anytime. Click Download Book button to get book file. Read some info about this book below.

  • Publisher : Woodhead Publishing
  • Release : 14 November 2017
  • ISBN : 9780081012604
  • Page : 376 pages
  • Rating : 4.5/5 from 103 voters

Case Studies in the Traditional Food Sector Book PDF summary

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry

DOWNLOAD BOOK

Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing
  • Release Date : 2017-11-14
  • ISBN : 9780081012604
DOWNLOAD BOOKCase Studies in the Traditional Food Sector

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release Date : 2020-09-17
  • ISBN : 9780128177358
DOWNLOAD BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Consumer Science and Strategic Marketing

Consumer Science and Strategic Marketing
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing Limited
  • Release Date : 2017-10-09
  • ISBN : 0081010079
DOWNLOAD BOOKConsumer Science and Strategic Marketing

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-05
  • ISBN : 9780081020388
DOWNLOAD BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-27
  • ISBN : 9780081010464
DOWNLOAD BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release Date : 2020-08-21
  • ISBN : 9780128177938
DOWNLOAD BOOKCase Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences,

Life Cycle Assessment in the Agri-food Sector

Life Cycle Assessment in the Agri-food Sector
  • Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
  • Publisher : Springer
  • Release Date : 2015-01-06
  • ISBN : 9783319119403
DOWNLOAD BOOKLife Cycle Assessment in the Agri-food Sector

The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive oil, cereals and derived products, meat and fruit) and also defining practical guidelines for the implementation of LCAs in this particular sector. The first chapter entails an overview of the

Innovation Strategies in the Food Industry

Innovation Strategies in the Food Industry
  • Author : Charis M. Galanakis
  • Publisher : Academic Press
  • Release Date : 2021-10-21
  • ISBN : 9780323915526
DOWNLOAD BOOKInnovation Strategies in the Food Industry

Innovation Strategies for the Food Industry: Tools for Implementation, Second Edition explores how process technologies and innovations are implemented in the food industry, by i.e., detecting problems and providing answers to questions of modern applications. As in all science sectors, Internet and big data have brought a renaissance of changes in the way academics and researchers communicate and collaborate, and in the way that the food industry develops. The new edition covers emerging skills of food technologists and the

Traditional Food Knowledge: New Wine Into Old Wineskins?

Traditional Food Knowledge: New Wine Into Old Wineskins?
  • Author : Andrea Pieroni,Michele Filippo Fontefrancesco,Ina Vandebroek
  • Publisher : Frontiers Media SA
  • Release Date : 2021-11-22
  • ISBN : 9782889718313
DOWNLOAD BOOKTraditional Food Knowledge: New Wine Into Old Wineskins?

Contemporary Issues in Business, Economics and Finance

Contemporary Issues in Business, Economics and Finance
  • Author : Simon Grima,Ercan Özen,Hakan Boz
  • Publisher : Emerald Group Publishing
  • Release Date : 2020-09-02
  • ISBN : 9781839096044
DOWNLOAD BOOKContemporary Issues in Business, Economics and Finance

Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance. Authors contributed from the International Applied Social Science Congress, held in Turkey.

Future Foods

Future Foods
  • Author : Rajeev Bhat
  • Publisher : Academic Press
  • Release Date : 2021-12-04
  • ISBN : 9780323910026
DOWNLOAD BOOKFuture Foods

Future Foods: Global Trends, Opportunities, and Sustainability Challenges highlights trends and sustainability challenges along the entire agri-food supply chain. Using an interdisciplinary approach, this book addresses innovations, technological developments, state-of-the-art based research, value chain analysis, and a summary of future sustainability challenges. The book is written for food scientists, researchers, engineers, producers, and policy makers and will be a welcomed reference. Provides practical solutions for overcoming recurring sustainability challenges along the entire agri-food supply chain Highlights potential industrial opportunities and

Case Studies in Novel Food Processing Technologies

Case Studies in Novel Food Processing Technologies
  • Author : C J Doona
  • Publisher : Elsevier
  • Release Date : 2010-10-28
  • ISBN : 9780857090713
DOWNLOAD BOOKCase Studies in Novel Food Processing Technologies

Novel food processing technologies have significant potential to improve product quality and process efficiency. Commercialisation of new products and processes brings exciting opportunities and interesting challenges. Case studies in novel food processing technologies provides insightful, first-hand experiences of many pioneering experts involved in the development and commercialisation of foods produced by novel processing technologies. Part one presents case studies of commercial products preserved with the leading nonthermal technologies of high pressure processing and pulsed electric field processing. Part two broadens

Atmospheric Turn in Culture and Tourism

Atmospheric Turn in Culture and Tourism
  • Author : Michael Volgger,Dieter Pfister
  • Publisher : Emerald Group Publishing
  • Release Date : 2019-11-29
  • ISBN : 9781838670726
DOWNLOAD BOOKAtmospheric Turn in Culture and Tourism

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
  • Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
  • Publisher : IGI Global
  • Release Date : 2022-06-24
  • ISBN : 9781668444986
DOWNLOAD BOOKDeveloping Relationships, Personalization, and Data Herald in Marketing 5.0

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not

Traditional Food Production and Rural Sustainable Development

Traditional Food Production and Rural Sustainable Development
  • Author : Jean-Louis Rastoin,Professor Peter Nijkamp,Professor Teresa de Noronha Vaz
  • Publisher : Ashgate Publishing, Ltd.
  • Release Date : 2012-11-28
  • ISBN : 9781409488057
DOWNLOAD BOOKTraditional Food Production and Rural Sustainable Development

The worldwide interest in sustainable development has not only prompted ecological developments in policy and research in key sectors such as industry or transportation, but also in the management and assessment of new lifestyles such as healthy food consumption and sustainable use of products. In this context, agriculture is an important example because of its dual nature as both a high-tech sector producing modern mass products and also a traditional sector producing environmentally-friendly goods. Illustrated by a range of case