Campaigning in the Twenty First Century

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  • Publisher : Routledge
  • Release : 02 March 2016
  • ISBN : 1138122203
  • Page : 144 pages
  • Rating : 4.5/5 from 103 voters

Campaigning in the Twenty First Century Book PDF summary

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

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Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century
  • Author : Dennis W. Johnson
  • Publisher : Routledge
  • Release Date : 2016-03-02
  • ISBN : 1138122203
DOWNLOAD BOOKCampaigning in the Twenty-First Century

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century
  • Author : Dennis W. Johnson
  • Publisher : Routledge
  • Release Date : 2011-01-31
  • ISBN : 9781135968113
DOWNLOAD BOOKCampaigning in the Twenty-First Century

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the

Winning Power

Winning Power
  • Author : Tom Flanagan
  • Publisher : McGill-Queen's Press - MQUP
  • Release Date : 2014-03
  • ISBN : 9780773590366
DOWNLOAD BOOKWinning Power

How money and technology are changing Canadian political campaigns.

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century
  • Author : Dennis W. Johnson
  • Publisher : Routledge
  • Release Date : 2016-02-12
  • ISBN : 9781317307440
DOWNLOAD BOOKCampaigning in the Twenty-First Century

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and

Campaign Confessions

Campaign Confessions
  • Author : John Laschinger
  • Publisher : Dundurn
  • Release Date : 2016-09-10
  • ISBN : 9781459736559
DOWNLOAD BOOKCampaign Confessions

A National Bestseller! Canada’s Only Full-Time Political Campaign Manager — 50 Campaigns in 45 Years with 30 Victories John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.

Winning Power

Winning Power
  • Author : Tom Flanagan
  • Publisher : McGill-Queen's Press - MQUP
  • Release Date : 2014-03-01
  • ISBN : 9780773590373
DOWNLOAD BOOKWinning Power

Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial

Winning Elections in the 21st Century

Winning Elections in the 21st Century
  • Author : Dick Simpson,Betty O'Shaughnessy
  • Publisher : Unknown
  • Release Date : 2016-04-04
  • ISBN : 0700622136
DOWNLOAD BOOKWinning Elections in the 21st Century

Winning Elections in the 21st Century uses current research findings and firsthand experiences to explain the most important elements of campaigning, including campaign organization, raising money, mobilizing voters, media relations and effective use of the Internet and social media. Candidates and students of electoral politics will find insights in this accessible book

Routledge Handbook of Political Management

Routledge Handbook of Political Management
  • Author : Dennis W. Johnson
  • Publisher : Routledge
  • Release Date : 2010-03-17
  • ISBN : 9781135897499
DOWNLOAD BOOKRoutledge Handbook of Political Management

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough

Horror Framing and the General Election

Horror Framing and the General Election
  • Author : Fielding Montgomery
  • Publisher : Lexington Studies in Political Communication
  • Release Date : 2021
  • ISBN : 1793643210
DOWNLOAD BOOKHorror Framing and the General Election

In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.

Pivotal Tuesdays

Pivotal Tuesdays
  • Author : Margaret O'Mara
  • Publisher : University of Pennsylvania Press
  • Release Date : 2015-08-03
  • ISBN : 9780812247466
DOWNLOAD BOOKPivotal Tuesdays

No matter how frustrated or disinterested US voters might be about politics and government, every four years, on the first Tuesday in November, the attention of the nation - and the world - focuses on the candidates, the contest and the issues. Arguing that the partisan election process has been a way for a messy, jumbled, raucous nation to come together as a slightly more perfect union, Margaret O'Mara looks back at four pivotal presidential elections in the past 100 years,

Forward

Forward
  • Author : Andrew Yang
  • Publisher : Crown Publishing Group (NY)
  • Release Date : 2021
  • ISBN : 9780593238653
DOWNLOAD BOOKForward

NATIONAL BESTSELLER - A lively and bold blueprint for moving beyond the "era of institutional failure" by transforming our outmoded political and economic systems to be resilient to twenty-first-century problems, from the popular entrepreneur, bestselling author, and political truth-teller "A vitally important book."--Mark Cuban Despite being written off by the media, Andrew Yang's shoestring 2020 presidential campaign--powered by his proposal for a universal basic income of $1,000 a month for all Americans--jolted the political establishment, growing into a massive, diverse movement.

Politics and Communication in America

Politics and Communication in America
  • Author : Robert E. Denton, Jr.,Jim A. Kuypers
  • Publisher : Waveland Press
  • Release Date : 2007-11-12
  • ISBN : 9781478608523
DOWNLOAD BOOKPolitics and Communication in America

Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied

Challenging Online Propaganda and Disinformation in the 21st Century

Challenging Online Propaganda and Disinformation in the 21st Century
  • Author : Miloš Gregor,Petra Mlejnková
  • Publisher : Springer Nature
  • Release Date : 2021-03-09
  • ISBN : 9783030586249
DOWNLOAD BOOKChallenging Online Propaganda and Disinformation in the 21st Century

Disinformation has recently become a salient issue, not just for researchers but for the media, politicians, and the general public as well. Changing circumstances are a challenge for system and societal resilience; disinformation is also a challenge for governments, civil society, and individuals. Thus, this book focuses on the post-truth era and the online environment, which has changed both the ways and forms in which disinformation is presented and spread. The volume is dedicated to the complex processes of understanding

Buckeye Battleground

Buckeye Battleground
  • Author : Daniel J. Coffey
  • Publisher : Series on Ohio Politics
  • Release Date : 2011
  • ISBN : 1931968764
DOWNLOAD BOOKBuckeye Battleground

Buckeye Battleground is the result of a decade's worth of research at the Bliss Institute on elections in Ohio, with special emphasis on the 2004 and 2008 presidential campaigns, and the 2006 gubernatorial campaign. This book seeks to explain why Ohio is, and has been, at the center of American elections. Using historical analysis, demographic data, and public opinion surveys, the authors demonstrate Ohio's role as the quintessential battleground state in American elections. This title is unique in its approach and coverage.

Prisms of the People

Prisms of the People
  • Author : Hahrie Han,Elizabeth McKenna,Michelle Oyakawa
  • Publisher : University of Chicago Press
  • Release Date : 2021-07-30
  • ISBN : 9780226744063
DOWNLOAD BOOKPrisms of the People

Grassroots organizing and collective action have always been fundamental to American democracy but have been burgeoning since the 2016 election, as people struggle to make their voices heard in this moment of societal upheaval. Unfortunately much of that action has not had the kind of impact participants might want, especially among movements representing the poor and marginalized who often have the most at stake when it comes to rights and equality. Yet, some instances of collective action have succeeded. What’s