International Marketing

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  • Publisher : McGraw-Hill Companies
  • Release : 09 November 2015
  • ISBN : 1260822834
  • Page : 700 pages
  • Rating : 4.5/5 from 103 voters

International Marketing Book PDF summary

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International Marketing

International Marketing
  • Author : Jennifer Park
  • Publisher : McGraw-Hill Companies
  • Release Date : 2015-11-09
  • ISBN : 1260822834
DOWNLOAD BOOKInternational Marketing

Combo: Loose Leaf International Marketing with Connect Plus

Combo: Loose Leaf International Marketing with Connect Plus
  • Author : Philip Cateora,John Graham,Mary Gilly
  • Publisher : McGraw-Hill/Irwin
  • Release Date : 2010
  • ISBN : 0077896661
DOWNLOAD BOOKCombo: Loose Leaf International Marketing with Connect Plus

Loose-Leaf International Marketing

Loose-Leaf International Marketing
  • Author : Philip R. Cateora,John Graham,Mary C Gilly
  • Publisher : McGraw-Hill Education
  • Release Date : 2019-02-26
  • ISBN : 1260665534
DOWNLOAD BOOKLoose-Leaf International Marketing

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles

Loose-Leaf International Marketing

Loose-Leaf International Marketing
  • Author : Philip Cateora,John Graham,Mary Gilly
  • Publisher : McGraw-Hill/Irwin
  • Release Date : 2010-09-28
  • ISBN : 007744695X
DOWNLOAD BOOKLoose-Leaf International Marketing

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events

International Marketing

International Marketing
  • Author : Philip R. Cateora
  • Publisher : McGraw-Hill Higher Education
  • Release Date : 2015
  • ISBN : 9781259303074
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Principles of Marketing, Student Value Edition

Principles of Marketing, Student Value Edition
  • Author : Philip Kotler,Gary Armstrong
  • Publisher : Prentice Hall
  • Release Date : 2008-12-27
  • ISBN : 0136084206
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Essentials of Marketing

Essentials of Marketing
  • Author : Edmund Jerome McCarthy,William D. Perreault
  • Publisher : Irwin Professional Publishing
  • Release Date : 1988
  • ISBN : PSU:000014008788
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Global Marketing

Global Marketing
  • Author : Warren J. Keegan,Mark C. Green
  • Publisher : Prentice Hall
  • Release Date : 2005
  • ISBN : PSU:000064519814
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WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of "Global Marketing" with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the "4P"s to global marketing, and is authoritative in content yet relaxed and assured in style and tone.

International Business

International Business
  • Author : Shad Morris,James Oldroyd
  • Publisher : John Wiley & Sons
  • Release Date : 2020-07-21
  • ISBN : 9781119679783
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Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This second edition of International Business includes extensive updates including coverage on important topics like COVID-19, Brexit and the US-China trade war. Additionally, the WileyPLUS course provides just-in-time resources

Marketing Management

Marketing Management
  • Author : Mark Johnston,Greg Marshall
  • Publisher : McGraw-Hill Education
  • Release Date : 2014-02-25
  • ISBN : 0078028868
DOWNLOAD BOOKMarketing Management

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management

International Marketing

International Marketing
  • Author : Philip R. Cateora
  • Publisher : Irwin Professional Publishing
  • Release Date : 1990-01-01
  • ISBN : 0256083975
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Loose-leaf: International Business with ConnectPlus

Loose-leaf: International Business with ConnectPlus
  • Author : Charles W. L. Hill
  • Publisher : McGraw-Hill/Irwin
  • Release Date : 2011-11-01
  • ISBN : 0077925122
DOWNLOAD BOOKLoose-leaf: International Business with ConnectPlus

• Binder Ready Loose-Leaf Text (0077437608) - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus (0077437527).

Global Marketing, Global Edition

Global Marketing, Global Edition
  • Author : Warren J. Keegan,Mark C. Green
  • Publisher : Pearson Higher Ed
  • Release Date : 2015-04-30
  • ISBN : 9781292069555
DOWNLOAD BOOKGlobal Marketing, Global Edition

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–

Looseleaf for Marketing: The Core

Looseleaf for Marketing: The Core
  • Author : Steven W. Hartley,Roger A. Kerin
  • Publisher : McGraw-Hill Education
  • Release Date : 2019-01-29
  • ISBN : 1260088863
DOWNLOAD BOOKLooseleaf for Marketing: The Core

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor

International Marketing: Winning in the New Global Economy (First Edition)

International Marketing: Winning in the New Global Economy (First Edition)
  • Author : Christopher L. Myers
  • Publisher : Cognella Academic Publishing
  • Release Date : 2018-12-31
  • ISBN : 1516597524
DOWNLOAD BOOKInternational Marketing: Winning in the New Global Economy (First Edition)