Building a StoryBrand

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  • Publisher : HarperCollins Leadership
  • Release : 10 October 2017
  • ISBN : 9780718033330
  • Page : 240 pages
  • Rating : 4/5 from 1 voters

Building a StoryBrand Book PDF summary

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Building a StoryBrand

Building a StoryBrand
  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Release Date : 2017-10-10
  • ISBN : 9780718033330
DOWNLOAD BOOKBuilding a StoryBrand

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners

Building a Storybrand

Building a Storybrand
  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Release Date : 2017
  • ISBN : 1400201837
DOWNLOAD BOOKBuilding a Storybrand

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Building a Storybrand

Building a Storybrand
  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Release Date : 2017
  • ISBN : 1404107215
DOWNLOAD BOOKBuilding a Storybrand

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Marketing Made Simple

Marketing Made Simple
  • Author : Donald Miller,Dr. J.J. Peterson
  • Publisher : HarperCollins Leadership
  • Release Date : 2020-03-17
  • ISBN : 9781400203802
DOWNLOAD BOOKMarketing Made Simple

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist

Revenue Growth Engine

Revenue Growth Engine
  • Author : Darrell Amy
  • Publisher : Unknown
  • Release Date : 2020-05-11
  • ISBN : 1734774312
DOWNLOAD BOOKRevenue Growth Engine

Would you like to grow revenue faster? Whether you own a company, lead a sales team, or work in marketing, we all share the same goal: revenue growth. Unfortunately, many companies are not growing as fast as they could be. You are running marketing campaigns. Your sales team is making calls. What's keeping you from growing faster? Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines

Hero on a Mission

Hero on a Mission
  • Author : Donald Miller
  • Publisher : Unknown
  • Release Date : 2022-01-05
  • ISBN : 140023204X
DOWNLOAD BOOKHero on a Mission

There are four roles we play in life--Victim, Villain, Hero, and Guide. New York Times bestselling author Donald Miller teaches us how to recognize when we are playing the Victim or the Villain and how to shift to become the Hero or the Guide. In his mid-20s, Donald Miller was lost. He was overweight and poor as a broken piggy bank. Lamenting the cards he was dealt, Donald was allowing himself to be a victim of circumstance. He knew

Obsessed

Obsessed
  • Author : Emily Heyward
  • Publisher : Penguin
  • Release Date : 2020-06-09
  • ISBN : 9780593084328
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The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional

Scary Close

Scary Close
  • Author : Donald Miller
  • Publisher : Thomas Nelson
  • Release Date : 2015-02-10
  • ISBN : 9781400203970
DOWNLOAD BOOKScary Close

After decades of failed relationships and painful drama, Donald Miller decided he’d had enough. Impressing people wasn’t helping him connect with anyone. He’d built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost. From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more,

What Great Brands Do

What Great Brands Do
  • Author : Denise Lee Yohn
  • Publisher : John Wiley & Sons
  • Release Date : 2013-11-20
  • ISBN : 9781118824337
DOWNLOAD BOOKWhat Great Brands Do

Discover proven strategies for building powerful, world-classbrands It's tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders. In other words, great brands can bebuilt—and Denise Lee Yohn knows exactly how to do it.Delivering a fresh perspective, Yohn's What Great Brands Doteaches an innovative brand-as-business strategy

Talk Triggers

Talk Triggers
  • Author : Jay Baer,Daniel Lemin
  • Publisher : Penguin
  • Release Date : 2018-10-02
  • ISBN : 9780525537281
DOWNLOAD BOOKTalk Triggers

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy

The Founder's Mentality

The Founder's Mentality
  • Author : Chris Zook,James Allen
  • Publisher : Harvard Business Review Press
  • Release Date : 2016-05-17
  • ISBN : 9781633691179
DOWNLOAD BOOKThe Founder's Mentality

A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to

StoryBranding

StoryBranding
  • Author : Jim Signorelli
  • Publisher : Greenleaf Book Group
  • Release Date : 2012-01-01
  • ISBN : 9781608322695
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Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals

The Serendipity Mindset

The Serendipity Mindset
  • Author : Christian Busch
  • Publisher : Penguin
  • Release Date : 2020-06-09
  • ISBN : 9780593086049
DOWNLOAD BOOKThe Serendipity Mindset

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to

Making Numbers Count

Making Numbers Count
  • Author : Chip Heath,Karla Starr
  • Publisher : Simon and Schuster
  • Release Date : 2022-01-11
  • ISBN : 9781982165451
DOWNLOAD BOOKMaking Numbers Count

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world

Brand Storytelling

Brand Storytelling
  • Author : Miri Rodriguez
  • Publisher : Kogan Page Publishers
  • Release Date : 2020-03-03
  • ISBN : 9780749490539
DOWNLOAD BOOKBrand Storytelling

WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue